Sunday, January 26, 2020

Developing Leadership in Advanced Practice Nursing (APN)

Developing Leadership in Advanced Practice Nursing (APN) Community Group Meeting Observation Health Planning and Policy Development: Leadership Issues Jinyi Kim Hypertension is a major public health problem among Korean population. According to a survey of Korean Centers for Diseases Control and Prevention in 2012, almost 30% of adult Koreans have hypertension. In addition, a stroke triggered by hypertension is one of leading causes of death in Korean population. When I worked as a staff nurse at coronary care unit (CCU) in Korea, I saw a lot of patient suffering with severe cardiovascular disease triggered by poorly controlled hypertension. A study by Kim (2009) indicates that hypertension contributed nearly 70% of deaths from all cardiovascular disease in Korean. Many studies argue that blood pressure is related with life styles of exercise, diet, drinking, and smoking. In general, healthy food consumption for preventing hypertension included vegetables, fruits, and whole grains. However, Koreans dietary patterns differ from other culture, the specific hypertension dietary guideline is necessary. I attended a community group meeting about hypertension prevention program focusing on Korean community in New York. The Korean Community Services (KCS) bring issues to light of heart disease and hypertension within Korean population in New York. This community group is established in 1973 as the first community-based social service organization focusing on the Korean population in New York. The group is a voluntary, nonprofit community service agency with the objective to develop and deliver a wide scope of community service programs to meet the various needs of the community. In order to accomplish these goals, KCS provides various professional community service programs in the areas of Aging, Community, Workforce Development, and Public Health. This group serves over a thousand people day by day with the assistance of 10 board members, over 50 staff, and about 100 volunteers who are all working to improve Korean community around the New York area. These staff members comprise of d octors, nurses, and social workers. Leadership which is a core competency of advanced practice nursing (APN) has been defined as moving a group of persons toward a common goal (Hamric, Hanson, Tracym, O’Grady 2013). In the community meeting, the official leadership is given to the director of public health and research department at KCS who started this group meeting and the type of team leadership is transformational leadership. According to Hamric et al (2013), the transformational leadership is pointed at change because the leader has a vision or mission to achieve certain goals. In order to reach those objectives the assistance of others is needed. Such leaders energize and motivate their supporters to accomplish their goals, share their visions, and embrace empowerment (Hamric et al., 2013). In the meeting, the leader determined the vision of the community program and others group members agreed in the value of the leader’s goals. The agenda consists of short term goals, long term goals, and strategies in this meeting. The agenda is decided through the meeting with all members of the group members by a show of hands. The key strategies to prevent or manage high blood pressure and cardiovascular disease in Korean community, the group working closely with Korean restaurants to offer healthy menu options to their customers, religious associations (e.g. Korean Churches) to improve nutrition of client by serving healthier food during communal meals, and ‘Keep on Track’ program to improve blood pressure control in the Korean community. The goal of this program is to lower mortality and morbidity due to cardiovascular disease among Koreans in New York. At this meeting, it is thought that the community group’s vested interesting is faith-based organizations. During the most recent grant period, KCS secured commitments from over 40 churches in Queens to adopt these standards for communal meals they serve. Many studies have been indicated that high blood pressure as ‘silent killer’ that causes problems with the heart and blood vessels, leading to heart attack, aneurysm, atherosclerosis, kidney failure and other complications (Kim, 2009). Therefore, KCS seeks to raise awareness of the danger of the high blood pressure and its complications by implementing policy, system, and environmental approaches in collaboration with community groups such as churches, ethnic markets, health care providers and pharmacists with linguistically and culturally competent, tailored programs. Client can participant in health educational programs and share their idea to improve Korean community and the programs. Responding to community needs for chronic disease prevention and intervention, KCS offers healthy eating projects to encourage the community to make their environment healthier and to adopt health nutrition policies. Nurses have been major impact on this community group as an educator, c ollaborator, and advocator in this group. This group is dedicated to encouraging people who have of are at risk of hypertension to adopt a healthier diet and lifestyle. Traditionally, Koreans enjoy salty food. Therefore, this community group offer less salt project, it is a restaurant initiative project designed to prevent the high blood pressure that is prevalent in the Korean community. It promoted the reduction of sodium used by Korean ethnic restaurants by offering alternative, lower-sodium methods of preparing traditional foods at their venues and raising awareness among the public in general. This group plays a crucial role in the improvement of local, state, national health planning and policy development. Since 2001, KCS sends their representative to collaborative meetings and annually takes part in a trip to Albany, NY, to speak with elected officials to address the educational and health needs of minors and increasing funding for immigrant services such as Community Health Advocate funds, which help Koreans Americans obtain public health insurance, information about hospital billing practices, and more. As a future APN, it is thought that APNs can play a crucial role in helping KCS promote chronic disease prevention and management by educating and advocating patient as primary health care providers. In order to do this appropriately APNs should achieve analytic assessment skills, community skills and cultural competency. An analytic assessment is needed to promote health promotion and prevention with community that is faced with complex challenges (Hamric et al., 2013 ). Communication skills are also needed for the comprehensive and appropriate exchange of information, and mediation skills are needed to counterbalance conflicts caused by individual personality and viewpoint diversity within a group (Hamric et al., 2013). By utilizing this skill, APNs can organize evidence-based programs and can catch the requirements of the community effectively. In addition, the cultural competency is one of aspects of public health nursing. Through this competency, APN can understand the issues within the community accurately without ethical disparities and can enhance their strategies to prevent disease (Hamric et al, 2013). I would seek to be involved in meetings to discuss important issues like chronic disease prevention and reducing health care disparities. It is believed that as one of future APNs, I can become involved in this group though participation in their programs as educator, primary health care provider, and policy maker to achieve the goals of t he community group. In conclusion, the nursing profession should encourage all APNs to be leaders. APNs can define the scope of their leadership influence in an individual patient, group, and society. As a future APN, it is thought that APN can be the leader of this community group. In order to this, graduates are encouraged to seek additional opportunities for leadership development commensurate with their practice setting and associated leadership needs. APNs should continue to involve themselves in contemporary healthcare debates and equip themselves to provide leadership for change. References Hamric, A. B., Hanson, C. M., Tracy, M. F., OGrady, E. T. (2013). Advanced practice nursing: An integrative approach. St, Louis, MI: Elsevier Health Sciences. Kim, Y. O. (2009). Dietary patterns associated with hypertension among Korean males. Nutrition research and practice, 3(2), 162-166. doi: 10.4162/nrp.2009.3.2.162 Korean Centers for Diseases Control and Prevention. (2012). Health Statistics 2012: Korean National Health and Nutrition. Retrieved from http://kostat.go.kr/wnsearch/search.jsp

Saturday, January 18, 2020

The Stupidest Angel Chapter 7

Chapter 7 MORNING IS BROKEN It was Wednesday morning, three days before Christmas, when Lena Marquez awoke to find a strange man in her bed. The phone was ringing and the guy next to her made a moaning sound. He was partially covered by the sheets, but Lena was pretty sure that he was naked. â€Å"Hello,† she said into the phone. She lifted the sheet to look. Yep, he was naked. â€Å"Lena, there's supposed to be a storm on Christmas Eve and we were going to have Mavis barbecue for Lonesome Christmas but she can't if it's raining and I yelled at Theo last night and went out and walked around in the dark for two hours and I think he thinks I'm crazy and you should probably know that Dale didn't come home last night and his new – uh, the other, uh – the woman he lives with called Theo in a panic and he – ; â€Å"Molly?† â€Å"Yeah, hi, how you doing?† Lena looked at the clock on the nightstand, then back at the naked man. â€Å"Molly, it's six-thirty.† â€Å"Thanks. It's sixty-seven degrees here. I can see the thermometer outside.† â€Å"What's wrong?† â€Å"I just told you: storm coming. Theo doubts sanity. Dale missing.† Tucker Case rolled over, and despite being half asleep, he appeared to be ready for action. â€Å"Well would you look at that,† Lena thought to herself, then she realized she'd said it into the phone. â€Å"What?† said Molly. Tuck opened his eyes and smiled at her, then followed her gaze south. He pulled the sheet out of her hand and covered himself. â€Å"That's not for you. I just have to pee.† â€Å"Sorry,† Lena said, pulling the sheet quickly over her head. It had been a long time since she'd had to worry about it, but she suddenly remembered a magazine article about not letting a man see you first thing in the morning unless he'd known you for at least three weeks. â€Å"Who was that?† Molly said. Lena made an eye tunnel in the sheet and looked out at Tucker Case, who was getting out of bed, totally unself-conscious, totally naked, his unit leading him into the bathroom, waving before him like a divining rod. She realized right then that she could always find new reasons to resent the male of the species – unself-consciousness was going on the list. â€Å"No one,† Lena said into the phone. â€Å"Lena, you did not sleep with your ex again? Tell me you are not in bed with Dale.† â€Å"I'm not in bed with Dale.† Then the whole night came rolling back on her and she thought she might throw up. Tucker Case had made her forget for a while. Okay, maybe she could count that as a positive toward men, but the anxiety was back. She'd killed Dale. She was going to jail. But she needed to pretend she didn't know anything. â€Å"What did you say about Dale, Molly?† â€Å"So who are you in bed with?† â€Å"Dammit, Molly, what happened to Dale?† She hoped she sounded convincing. â€Å"I don't know. His new girlfriend called and said he didn't come home after the Caribou Christmas party. I just thought you should know, you know, in case it turns out that something bad happened.† â€Å"I'm sure he's okay. He probably just met some tramp at the Head of the Slug and sold her on his workingman charm.† â€Å"Yuck,† Molly said. â€Å"Oh, sorry. Look, Lena, they said on the news this morning that a big storm is coming in off the Pacific. We're going to have El Ni;o this year. We have to figure out something for the food for Lonesome Christmas – not to mention what to do if a lot of people show up. The chapel is awfully small.† Lena was still trying to figure out what to do about Dale. She wanted to tell Molly. If anybody would understand, it would be Molly. Lena had been around a couple of times when Molly had gone through her â€Å"breaks.† She understood things getting out of control. â€Å"Look, Molly, I need – ; â€Å"And I yelled at Theo last night, Lena. Really bad. He hasn't taken off like that in a long time. I may have fucked Christmas up.† â€Å"Don't be silly, Mol, you couldn't do that. Theo understands.† Meaning, He knows you're crazy and loves you anyway. Just then, Tucker Case came back into the room, retrieved his pants from the floor, and started pulling them on. â€Å"I've got to go feed the bat,† Tuck said. He pulled a banana partially out of his front pocket. Lena threw the sheets off her head and tried to think of something to say. Tuck grinned, pulling the banana all the way out. â€Å"Oh, you thought I was just glad to see you?† â€Å"Uh – I – shit.† Tuck stepped over and kissed her eyebrow. â€Å"I am glad to see you,† he said. â€Å"But I have to feed the bat, too. I'll be right back.† He walked out of the room, barefoot and shirtless. Okay, he probably would be back. â€Å"Lena, who was that? Tell me?† Lena realized that she was still holding the phone. â€Å"Look, Molly, I'll have to call you back, okay? We'll figure something out for Friday night.† â€Å"But, I have to make amends –  » â€Å"I'll call you.† Lena hung up and crawled out of bed. If she was quick she could wash her face and get some mascara on before Tucker got back. She started zooming around the room, naked, until she felt someone watching her. There was a big bay window that looked out on a forest, and since her bedroom was on the second floor, it was like waking up in a tree house, but no one could possibly look in. She spun around and there, hanging from the gutter, was a giant fruit bat. And he was looking at her – no, not just looking at her, he was checking her out. She pulled the sheet off the bed and covered herself. â€Å"Go eat your banana,† she shouted at the bat. Roberto licked his chops. There had been a time, during his bong-rat years, when Theophilus Crowe would have stated, with little reservation, that he did not like surprises, that he preferred routine over variety, predictability over uncertainty, the known over the unknown. Then, a few years ago, while working on Pine Cove's last murder case, Theo had gotten to know and fallen in love with Molly Michon, the ex-scream queen of the B-movie silver screen, and everything changed. He had broken one of the cardinal rules – Never go to bed with anyone crazier than yourself – and he'd been loving life ever since. They had their little agreement, if he stayed off his drug (pot) she'd stay on hers (antipsychotics), and consequently she'd have his unmuddled attention and he'd only get the most pleasant aspects of the Warrior Babe persona that Molly sometimes slipped into. He'd learned to delight in her company and the occasional weirdness that she brought into his life. But last night had been too much for him. He'd come through the door wanting, nay, needing to share his bizarre story about the blond man, with the only person who actually might believe him and not berate him for being a stoner, and she had chosen that precise moment to lapse into hostile batshit mode. So, he'd fallen off the wagon, and by the time he returned to their cabin that night, he had smoked enough pot to put a Rastafarian choir in a coma. That's not what the pot patch he'd been growing had been for. Not at all. Not like the old days, when he maintained a small victory garden for personal use. No, the little forest of seven-foot sticky bud platforms that graced the edge of their lot on the ranch was purely a commercial endeavor, albeit for the right reason. For love. Over the years, even as the prospect of ever returning to the movies became more remote, Molly had continued to work out with her giant broadsword. Stripped to her underwear, or dressed in a sports bra and sweatpants, every day in the clearing in front of the cabin she'd declare â€Å"en garde† to an imaginary partner and proceed to spin, leap, thrust, parry, hack, and slash herself breathless. Beyond the fact that the ritual kept her incredibly fit, it made her happy, which, in turn, pleased Theo to no end. He'd even encouraged her to get involved in Japanese kendo, and to little surprise, she was excellent at it, consistently winning matches against opponents nearly twice her size. And indirectly, all this had led to Theo's growing pot commercially for the first time in his life. He'd tried other means, but banks seemed more than a little reluctant to lend him nearly a half year's salary in order to purchase a samurai sword. Well, not samurai precisely, but a Japanese sword – an ancient Japanese sword, made by the master swordmaker Hisakuni of Yamashiro in the late thirteenth century. Sixty thousand folded layers of high carbon steel, perfectly balanced, and razor sharp even eight hundred years later. It was a tashi, a curved cavalry sword, longer and heavier than the traditional katanas used later by samurais in ground combat. Molly would appreciate the weight during her workouts, as its heft was closer to that of the theatrical broadsword she'd brought with her as a legacy of her failed movie career. She would also appreciate that it was real, and Theo hoped that she'd see that it was his way of saying that he loved all the parts of her, even the War rior Babe (he just liked rubbing up against some parts more than others). The tashi was now wrapped in velvet and hiding at the back of the top shelf of Theo's closet, where he used to keep his bong collection. The money? Well, an old friend of Theo's from the stoner days, a Big Sur grower now turned wholesaler, had been happy to advance Theo the money against his crop. It was supposed to have been a purely commercial venture: get in, get out, and nobody gets hurt. But now Theo was showing up stoned for work for the first time in years, and following a bad night, he could just sense that this wasn't going to be a good day. Then the call came in from Dale Pearson's girlfriend/wife/whatever, and the descent into hell day started. Theo drowned his eyes in Visine and stopped at Brine's Bait, Tackle, and Fine Wines for a large coffee before he headed over to Lena Marquez's house in search of her ex-husband. While it was clear from the incident at the Thrifty-Mart on Monday, and a dozen earlier incidents, that their dislike for each other bordered on hatred, it hadn't stopped them from hooking up from time to time for some familiar post-divorce sex. Theo wouldn't have even known about it, except Molly was good friends with Lena and women talked about that sort of thing. Lena lived in a nice two-story Craftsman-style house on a half acre of pine forest that butted up to one of Pine Cove's many ranches. It was more house than she would have been able to afford working as a property manager, but then, she had put up with Dale Pearson for five years of marriage, and for five years since, so it was the least she deserved, Theo thought. He liked the sound of his hiking boots on the porch as he walked to the front door, and he thought that he and Molly should build a porch on their little cabin. He thought they could maybe get a wind chime, and a swing, have a little heater so they could sit outside on cold evenings. Then he realized, as he felt that vibration of footsteps coming to the door, that he was totally and completely baked. That they would know he was baked. That no amount of Visine or coffee was going to cover the fact that he was baked. Twenty years of functioning stoned was not going to serve him now – he'd lost his edge, he was no lo nger in the game, the eye of the tiger was bloodshot. â€Å"Hi, Theo,† Lena said, opening the door. She wore a man's oversize sweatshirt and red socks. Her long black hair, which normally flowed down her back like liquid satin, was all knotted up at the back of her head, and there was a big tangle sticking out by one ear. Sex hair. Theo shuffled on the porch like a kid getting ready to ask the girl next door for a first date. â€Å"I'm sorry to bother you so early, but I wondered if you've seen Dale. Since Monday, I mean.† She seemed to fade away from the door, like she was ready to faint. Theo was sure it was because she knew he was high. â€Å"No, Theo. Why?† â€Å"Well, uh, Betsy called, and said that Dale didn't come home last night.† Betsy was Dale's new wife/girlfriend/whatever. She was a waitress down at H.P.'s Cafe and over the years had become notorious for having affairs with a lot of married guys. â€Å"I was just, uh†¦Ã¢â‚¬  Why wouldn't she interrupt him? He didn't want to say that he knew that she and Dale got together for spite sex occasionally. He wasn't supposed to know.†Ã¢â‚¬ ¦ so, uh, I was just wondering.† â€Å"Hi, who's this?† said a blond guy who had appeared shirtless behind Lena in the doorway. â€Å"Oh, thank God,† Theo said, taking a deep breath. â€Å"I'm Theo Crowe, I'm the town constable.† He looked at Lena for an introduction. â€Å"This is Tucker – uh, Tuck.† She had no idea what this guy's last name was. â€Å"Tucker Case,† said Tucker Case, stepping around Lena and offering his hand to shake. â€Å"I should have introduced myself to you sooner, I guess, since we're in the same business.† â€Å"What business is that?† Theo never thought of himself as being a businessman, but he guessed that he was now. â€Å"I'm flying helicopter for the DEA,† said Tucker Case. â€Å"You know, infrared, finding growers and stuff.† Clear! His heart has stopped! Code blue! Five hundred milligrams of epinephrine, direct shot to the pericardium, stat! He's flatlining, people. Clear! â€Å"Nice to meet you,† Theo said, hoping his heart failure wasn't showing. â€Å"Well, sorry to bother you. I'll just be on my way.† He let go of Tuck's hand and started walking away, thinking: Don't walk stoned, don't walk stoned – for the love of God, how did I do this all of those years? â€Å"Uh, Constable,† Tuck said. â€Å"Why was it that you stopped by? Ouch!† Theo turned. Lena had just punched the pilot in the arm, evidently pretty hard – he was massaging it. â€Å"Uh, nothing. Just a fellow didn't go home last night, and I thought Lena might have an idea where he went.† Theo was trying to back away from the house, but then stopped, remembering that he might trip on the porch steps. How would he explain that to the DEA? â€Å"Last night? That's not even a missing person for, what, twenty-four, forty-eight hours? Ouch! Dammit, that's not necessary.† Tucker Case rubbed his shoulder where Lena had punched him again. Theo thought that she might have violence issues with men. Lena looked at Theo and grinned, as if she was embarrassed about the punch. â€Å"Theo, Molly called me this morning and told me about Dale. I told her I hadn't seen him. Didn't she tell you?† â€Å"Sure. Sure, she told me. I just, you know, I thought you might have some ideas. I mean, your friend is right, Dale's not really missing, officially, for another twelve hours or so, but, you know, it's a small town, and I, you know, have a job and stuff.† â€Å"Thanks, Theo,† Lena said, waving to him even though he was only a few feet away and wasn't moving away from the house. The pilot was waving, too, smiling. Theo didn't like being around new lovers who had just gotten laid, especially when things weren't going that well in his own love life. They seemed smug, even if they weren't trying to be. He spotted something dark swinging from the ceiling of the porch, right where the wind chime would have been on his and Molly's porch, if he hadn't just sacrificed their security by relapsing into dope-fiendism. It couldn't be what it looked like. â€Å"So, that's a, uh, that looks like –  » â€Å"A bat,† said Lena. Holy fuck, Theo thought, that thing is huge. â€Å"A bat,† he said. â€Å"Sure. Of course.† â€Å"Fruit bat,† Tucker Case clarified. â€Å"From Micronesia.† â€Å"Oh, right,† Theo said. Micronesia was not a real place. The blond guy was fucking with him. â€Å"Well, I'll see you guys.† â€Å"See you at Lonesome Christmas on Friday,† Lena said. â€Å"Say hi to Molly.† † ‘Kay,† Theo said, climbing into the Volvo. He closed the car door. They went inside. He let his head hit the steering wheel. They know, he thought. â€Å"He knows,† Lena said, her back against the front door. â€Å"He doesn't know.† â€Å"He's smarter than he looks. He knows.† â€Å"He doesn't know. And he didn't look dumb, he looked kind of stoned.† â€Å"No, he wasn't stoned, that was suspicion.† â€Å"Don't you think if he was suspicious he might have asked where you were last night?† â€Å"Well, he could see that, with you walking out there with your shirt off, and me looking so, you know – so – ; â€Å"Satisfied?† â€Å"No, I was going to say ‘disheveled. † She punched his arm. â€Å"Jeez, get over yourself.† â€Å"Ouch. That is completely out of line.† â€Å"I'm in trouble here,† Lena said. â€Å"You can at least be supportive.† â€Å"Supportive? I helped you hide the body. In some countries that implies commitment.† She wound up to punch him, then caught herself, but left her fist there in the air, just in case. â€Å"You really don't think he was suspicious?† â€Å"He didn't even ask why you have a giant fruit bat hanging out on your porch. He's oblivious. Just going through the motions.† â€Å"Why do I have a giant fruit bat hanging from the porch?† â€Å"Comes with the package.† He grinned and walked away. Now she felt stupid, standing there, her fist in the air. She felt unenlightened, dense, silly, unevolved, all the things she thought only other people were. She followed him into the bedroom, where he was putting on his shirt. â€Å"I'm sorry I hit you.† He rubbed his bruised shoulder. â€Å"You have tendencies. Should I hide your shovel?† â€Å"That's a horrible thing to say.† She almost punched him, but instead, trying to be more evolved, and less threatening, she put her arms around him. â€Å"It was an accident.† â€Å"Release me. I have to go spot bad guys with my helicopter,† he said, patting her on the bottom. â€Å"You're taking the bat with you, right?† â€Å"You don't want to hang out with him?† â€Å"No offense, but he's a little creepy.† â€Å"You have no idea,† said Tuck.

Friday, January 10, 2020

Women and Advertising

2AHIFA? JELAI It’s the Image that Is Imperfect Advertising and Its Impact on Women Advertisements and media images have a stronger impact on shaping gender images than books on feminism and scholarly experiments on gender equality. Stereotypes and generalisations in ads continue to objectify women, and place stress solely on their appearance, thus devaluing their innate worth. INDHU RAJAGOPAL, JENNIFER GALES Prologue I n examining higher education, there is a tendency to assume that all students have equal opportunities and only merit matters. There are, however, some unique factors that mitigate chances for qual treatment for all groups because of different ascriptive characteristics of students who wish to access, and achieve merit in, higher education. Gender is one such ascriptive characteristic that blocks girls and women both socially and academically from realising their fullest potential. In this paper, we will examine how gender-based social images that are transmitte d through the media act as barriers to realising students’ full potential in their life. Could higher education intervene in and vitiate these media images? As far as gender issues are concerned, it can be proven that the power of advertisements nd media images has a stronger impact in shaping gender images than what books on feminism and scholarly experiments have on gender equality. On the assumption that education shapes our intellect, we proceed to explore in this paper how media shape the images, especially those of girls and women. The Image-Making As we sit here watching the new Levi’s commercial – yes, the one with the catchy tune with the singing belly buttons – we find ourselves becoming a victim to the Economic and Political Weekly power of advertising. We were thinking how good these jeans would be especially for someone with my body type as we hum he song and do the dance. Then it hit us we are turning into the advertiser’s best friend – the one who believes anything they say. Furthermore, we are getting ready to tell our friends about the new ‘item’ on the market and how there are jeans to fit women with the wide hip too! The power that advertisements carry with them is sensational. They have the ability to change and shape people’s opinions of themselves with one picture of an image that is technologically modified to represent the advertiser’s perspective of what is seen as perfect by viewers. The key word is advertiser’s perspective because often he person who has created what she or he deems as the ideal image has also created the model. Often advertisements do not correctly represent the majority of society or even a small percentage of how women actually look. This analysis is intended to enlighten readers on the effect advertisements carry with them, specifically on women. First the discussion will expand on the societal milieu that ads hold, and then continue to e xplain the effects consumerism and promotional messages on this group of individuals. By looking at advertisements, and at theoretical and scholarly literature as well as popular culture material on the topic, this nalysis will show how the images advertisements allude to can influence and shape a woman’s perspective of herself. Matlin (1987) explains how the media’s misrepresentation of women in advertise- August 10, 2002 ments has created plenty of stereotypical representations of women. She lists seven empirically documented stereotypes that have been created by advertisements. Matlin’s1 sixth stereotype states that women’s bodies are used differently from men’s bodies in advertisements [Matlin 1987: 43]. In advertisements, men are shown accompanying the female and looking directly into the camera whereas females are portrayed with their eyes ooking away from the camera. Women are often shown in a sexual or vulnerable position in order to sell t he product, whether it is an advertisement for shaving cream or alcoholic beverage, for instance, Edge Shaving Cream, Pepsi-Cola or Absolute Vodka. Is this a reasonable representation of how women act and dress? No, it is not; but these types of ads are able to change what women think they should look like. When magazines feature pages on â€Å"make your butt look good in every outfit†, you have to wonder whether your butt does not look good now. You think: â€Å"I must have had a problem all along and I never noticed! Then, as you read on, you see some skinny and obviously attractive woman is advertising this article, which makes you think, â€Å"I will benefit and look like her if I read this article and buy the product†! Matlin illustrates how, when women look at advertisements showing beautiful female models, they tend to be less satisfied with their own attractiveness [Matlin 1987:44]. It is evident that the media will be the catalyst for these women to have body image problems. But do you blame them? Anyone would be self-conscious of his/her image after looking through a magazine filled with attractive women who portray unattainable images.Matlin describes how the medium is an important force in shaping reality [Matlin 1987: 43]. It is these stereotyped representations that help to shape womens’ opinions of what they should look like. Often girls and women forget that, and become sensitised by advertisements. They do not realise that they are conforming to what the ads show by reading the magazine ad’s prescription that will help them look like the woman in the ad in just three weeks! Realistically, these gender stereotypes only create more barriers for women. By creating 3333 these unrealistic images of women both genders are affected by these unreasonable nd often unattainable expectations and goals. The power of ads shapes men’s expectations for finding women who are over five feet and six inches tall, but still wei ghing less than 100 pounds, who look great in tight clothes, and demure and submissive. This is not a practical or reasonable expectation. In real life situations, it creates a downward spiral of disappointment and disillusionment. We live in a world where the goal of many North American women is to look like the next model in the Victoria’s Secret advertisements, which is one of the few catalogues a man generally grabs from the mail pile nd eagerly reads. Kang tries to answer the question: what messages do magazine advertisements on women transmit to society (1997: 979)? Following closely on Erving Goffman’s original study on gender analysis, the findings in this article are quite similar to the original survey that not much of a change has occurred over the years in the way women’s roles are portrayed. Advertisements have consistently confined women to the traditional role of a mother, or beauty, or sex symbol, and these do not represent women’s diversi ty [Kang 1997: 981]. This is similar to what Matlin refers to as gender stereotypes in ads.Ads use women not as humans but as objects. Stereotypes and generalisations in ads continue to objectify women, and place stress solely on their appearance, thus devaluing their innate worth. Kilbourne (1995) points out that a picture ad by only looking at one part of the body, for instance, the breasts, dismembers the woman’s body and objectifies her. This effect is demonstrated in alcohol or beverages or perfume ads that use a women’s body as the bottle. Ads seem to show more often skinny women cleaning the bathroom, making dinner or even worse putting on make-up; the women in these pictures are never heavy or even verage in size. The ads are made to portray unrealistic and over-exaggerated images. Women may indeed be engaged in such tasks; but how many women at home are organising their husband’s clothes and dusting antiques, wearing the latest makeup collection or the newest and trendiest outfit? These ads are so reminiscent of the 1950s image of June Cleaver waiting for her husband Ward to come home, while she cooks dinner and waters the plants wearing her pearl necklace. Again, we 3334 see the emphasis on the woman being attractive, no matter what role she plays. Once more, we see that advertisements ranslate and portray attractiveness as being tall, skinny and with flawless skin to condition the onlookers and attract them to such representations made in the ad. Kilbourne is a pioneering researcher on the topic of misrepresentation of women in advertisements. She is an avid lecturer, and has produced many videos on the topic of her lectures. Her most recent book Can’t Buy My Love (1999) talks about the way advertising can influence women and mould their opinions. Just as we are more vulnerable to the glory and heartbreak of romantic love than we will ever be again, at no time are we more vulnerable to the eductive power of advertising an d of addiction than we are in our adolescence [Kilbourne 1999: 129]. Thus, we are shown how a woman is actually influenced by ads and can end up physically trying to change to fit what she sees as acceptable because the advertisers show her that she needs to be skinny. In her video ‘Killing us Softly 3’, Kilbourne continues to look at magazine advertisements and the images they promote. She looks carefully at what Goffman outlines as his â€Å"categories† to analyse advertisements. 2 Kilbourne’s mandate is to make people take ads seriously because they do have an effect on humans and specially marginalised groups in this case, women. In her video, she touches on the obvious, but often forgotten, fact that technology plays a part in what we view as the perfect-looking person [Kilbourne 2000]. It is impossible to remove every line or blemish to create the illusion we viewers try to create. That is why I feel that ads are not healthy for women because they gi ve that fond hope that we could look like that person if we just, do/use ‘this’ and take ‘that’. What many viewers do not realise, as Kilbourne so quickly pointed out, is that often what we see are advertisements that have been air-brushed or created from a atabase of physical parts of various attractive human beings [Kilbourne 1995]. So Kilbourne asks the real question: when only 5 per cent of women can look like models why do we rush around to look like something we cannot be? [Kilbourne 2000]. Kilbourne’s research proves that young girls are easily influenced by these ads and will do anything to create the look granted as attractive. Cultivating a thinner body offers some hope of control and success to young women with a poor self- image [Kilbourne 1999: 132]. The image of beauty in thinness is often the only body type ever advertised, and therefore shown to women.Marilyn Monroe was a national sex symbol, but was a size 12! [Kilbourne 2000]. It wa s originally thought that the extra skinny women would wear clothes well for a designer, and that way the audience would only see the outfit not the body because there was not much to see. Unfortunately, that plan backfired and the media had a field day with stressing the beauty of the women under the supposed item in question, the outfit. In the past, women who were skinny were not attractive, and were even thought of to be living a povertystricken life because they were so thin. In the present day, many young girls do not ee that these images of being thin are unattainable, and turn to being anorexic or bulimic [Stemple and Tyler 1974: 272]. Having advertisers choose what is sexy is not correct or healthy for a society. Girls live day by day on what is cool or not because the latest issue of Cosmopolitan dictates what is cool. Their life revolves around the new ‘get fit diet’, or around the top that makes them look like they have extra big breasts. The advertisement i n the Martha Stewart magazine (January 2002) is an example of how women of all ages can become the new target audience. It would be logical o assume that ‘Billi Jo’ can be seen as a middle-aged person (shown in the picture of herself in the inset before she lost weight). Following her use of the Jenny Craig Ultimate Choice Program, she was able to lose weight and feel good again. Keep in mind that it does state that results are not typical, but still the persuasive language and attractive picture only assist in making the advertisement truthful. The advertisement was featured in the prestigious Martha Stewart magazine. This magazine personifies a specific image of good taste and sophistication, which is another way to promote these ad images s acceptable. Kilbourne talks about the objectification of women. This is a common advertising tactic often used. â€Å"Many ads feature just a part of a woman’s body – a derriere, a headless torso† [Kilbourne 1 999:258]. An article in Newsweek explored the truth of stereotypes and how these stereotypes affect the genders. In the eyes of Cross (1996), this can be seen as gender typing: the process by which we identify not only people, but also vocabulary and speech patterns, gestures and behaviours, objects Economic and Political Weekly August 10, 2002 and activities as either masculine or feminine [Cross 1996: 94].By allowing this to happen, stereotypes are formed and perpetuated by the people who believe in these gender stereotypes. Claude Steele, a Stanford University psychologist, showed something more important – the impact on targets of a stereotype whose behaviour is most powerfully affected by it. A stereotype that pervades the culture the way ‘ditzy blondes’ and ‘forgetful seniors’ do, makes people painfully aware of how society views them – so painfully aware, in fact, that knowledge of stereotypes can affect how well they do on intellectual and other tasks [Begley 2000: 66]. This in turn emonstrates the truth of how gender stereotyping contributes to this problem and sustains its existence. Generalisations of this nature can be seen to have a role in advertising campaigns. Either they are the ads that create the gender stereotype or sustain it through pictures and catchy slogans, such as ‘you’ve come a long way, baby’. The ad for Victoria’s Secrets shows a woman, but all you see is her body with a caption of ‘all you see is curves’. This model’s gestures and behaviour are portrayed as feminine, and she only helps to further the idea of women as objects and more so as merely shadows in the dark.Another example of how popular culture material only encourages the stereotypes to exist is e-mail that defines what are seen to be the differences in male and female vocabulary patterns; this is a demonstration of what Cross defines as gender typing. Stemple and Tyler (1974) are ab le to give a brief synopsis of the historical changes of women in advertisements, ultimately showing how the portrayal of women has not changed very much over time. There is still the emphasis placed in the ads on what we should be, but not what we are. The ever so prominent theme still jumps out to the reader of how advertising elped to create an obsession with a woman’s physical appearance. The obsession became so deeply imbedded in women in a short span of time that they began to believe that if they did not work to look like the women in the advertisements – beautiful and youthful – they would never get or keep a man [Stemple and Tyler 1974: 272]. The most surprising aspect of this article was the survey conducted on how 30 college women interpreted these advertisements. Stemple and Tyler found that these women were not affected by the images the ads showed and felt no real Economic and Political Weekly negativity.These results were questionable, but still u seful in showing the different assumptions that can be made on this topic. Not knowing the criteria or specifics of these individuals, I speculate that the sample that saw these ads was small, and maybe these women have been exposed to this type of ad so often that they are immune to the message and image from these ads. As mentioned earlier in this paper, Kilbourne talks about how ads need to be taken seriously and not disregarded because there is a larger picture that results out of the message the advertisements give off; the idea of ‘perfection’ for women.She has shown how women’s obsession with body image has been nurtured by the advertising industry, and how historically this has not changed the idea that only skinny and pretty women live on earth. Women have to remember that it is the image that is imperfect, not the body [Wrinkler 1994: 231]. Sullivan and O’Connor give you an idea of alternative bias on the topic of advertisements influencing what women think. Results indicate that current advertisements in some ways reflect more acutely the true diversity of women’s social and occupational roles than did those of earlier time periods (1988: 181). This is not to say that hanges have not occurred in the area of advertising. We have seen an increase in the appearance of males in magazines, but they are still not being degraded in the same manner as women are usually portrayed. This is an extreme limitation to a controversial argument that ads create an unrealistic image of what women should look like and in turn causes women to feel a large sense of insecurity about themselves. One reason for the findings could be that this article did take its conclusions from the late 1950s to the early 1980s. On the contrary, the earlier article by Stemple and Tyler (1974) concluded that not much as changed in the way women are shown in ads. Sullivan and O’Connor looked specifically at the connection between social changes and the way in which the media has reflected these changes in advertisements since 1910. These authors are able to argue that ads have gone against what they have been stereotyped to do; show women in the home, needing the help of a male, and as decorative pieces. They feel that those responsible for the creation of magazine advertising have begun to recognise the increasing economic and social status of women in America [Sullivan and O’Connor 1988: 188]. The reasons for August 10, 2002 hese assumptions could range from their choice of magazines analysed to the nature of sample group they used. Even though they were able to state that changes had occurred on the image and the way women are used, they still felt that there was room for improvement. How many ads realistically depict women in their true form? The argument would seem to centre on whether advertisements have changed to realistically portray women or that there is no change in their portrayal. But both sides will agree that there can always be more improvement in this area. The true goal of advertisers is to create an image hat will generate profits for the product they are selling. The question remains whether these advertising executives are conscious of the societal problems created by them or whether they have intentionally created them as part of their selling strategy. We will never be told. We do know is that they do profit from advertisements that encourage girls to want something more, something difficult to attain/achieve in the context of where they are now. Looking through various current magazines, it was apparent that the stereotypes are evident, but maybe not to the extent that we have seen in the past. Could a hange be taking place? Sullivan and O’Connor feel that advertisements are changing with time. Women should be better represented, and not as Matlin would say, stereotyped characters. Kilbourne disagrees with this so-called change, and feels that much larger problems h ave been created by advertisements. Her research has shown that women’s selfesteem goes down at adolescence due to advertisements that portray a fake reality of women to these susceptible teenage minds [Kilbourne 2000]. This is not to say that men are left out of this process of stereotyping. They are stereotyped too, but men are usually generalised as being too ld or extremely wealthy [Kilbourne 2000]. Advertisements for men often do not degrade them by comparing them to objects, or focus on their thighs being too large and hence needing the new cream to create longer legs in four days or less! Advertisements and Their Impact A recent article in a York University student newspaper, Excalibur (January 2002) illustrates the feeling the university student experiences with advertisements and the allure of new products. The caption defiantly uses gender-specific terms to only 3335 emphasis the stress of being a woman these days. If people do not ‘smooth their wrinkles or im prove their pigment’, they ay not feel like a woman or even a person. This ad seems to carry plenty of sarcastic overtones of hate for this type of environment at York University. It seems that institutions such as a university are a focal point for advertisers to market their new ideas and watch if the trends take off. Another article in the university newspaper contributes to this materialistic critique of the university environment. The title, ‘You are What You Wear’, sums up the basic point of how the York students feel that clothes, and in a larger sense looks and appearance, shape the views of others. The interesting point of the article is that t is written from a black woman’s point of view on the topic of ‘label’ dressers. The author seems to be more embarrassed that black students follow the trends and sport the labels because, â€Å"wearing these name brands gives the wearer an elevated status† [Barnes 2002:8]. Her argument s eems to be similar to mine, that if you know yourself, then you may not be caught up in this fashion trend. But when looking at university students and this fashion environment, I cannot help but question whether this is a problem only for this age group. Advertisements have now changed their target towards multi-audiences with ne ad. Why would we think that this label issue affects only our demographics? Well it does not, and the message sent through ads is that everyone should be a part of this cultural trend of dressing well. Advertisements have the power to make the poor, rich, fat or skinny students feel insecure about their selves. If they did not, then what good would these ads be? The insecurity created by pictures ensures that the consumer will be spending or trying something to fix their appearance. Labels are just another area where advertisers use a name to target the audience. A name goes a long way, especially when ttractive individuals wear the advertised clothes. Kle in (2000) attacks this problem created by advertisers. A major reason why these advertisements are placed in schools is due to one basic fact. The advertising agencies are aware that students form their opinions in this environment, and take them with them wherever they go. Is it not better to start at this easy, impressionable age and have students edified into believing what the advertisements preach? They want conformity and lack of decision on 3336 the consumer’s part. That is what I see as so ironic, we are in an institution to learn and form our own views and not try to be haped by others. Oddly enough, in a university or college, there is an effort made in using other people’s views, and then shaping our own, for example, to learn about Freud’s or Erikson’s theories on child socialisation and then creating your own point of view. The use of popular cultural material creates a vehicle that makes it a lot easier to shape a person’s point of vi ew. This is second nature to the advertisers producing this abundance of ads in magazines. The university is seen as an ideal starting point. Klein focuses on the university as a tool/ venue used by brand-name companies to establish themselves.For example, many universities will turn to the scientific community for funding of new university building and locations, such as the University of Western Ontario’s 3M Centre devoted to research in the sports medicine field. Or they will accept donations placing these company names before the university name on the large sign that greets students before they enter their new learning environment. Klein concludes by saying how, â€Å"university campus in particular with their residences, libraries, green spaces and common standards for open and respectful discourse play a crucial, if now largely symbolic, role: they are the one lace left where young people can see a genuine public life being lived† [Klein 2000: 105]. This seems t o be ideal but not evident from our conversation on advertisements and the power they hold to possess individuals to create unrealistic goals for themselves. Universities are filled with logos – ideals and images to follow which only create a larger plain of unrealistic pictures of what women should be like. The difference between viewing an image and hearing or imagining is that ones imagination can create an unrealistic image in a person’s mind. Itamar Marcus is the Canadian director of the Palestinian MediaWatch, which is a privately funded organisation that monitors the media’s influence on the citizens of that country. Through his presentation on the topic of media and the powerful influences they create, he demonstrates the power pictures and words have. He explains that the media has shaped the lives and views of these people. People believe what they have been told, and furthermore what the specially edited books tell them [Marcus 2002]. In this case, Ma rcus shows how the school books have been rearranged to teach the youth a history different from what is taught elsewhere in the world. The Palestinian ids learn that Israel is not a country, and they are told that cities like Jaffa are a part of their land. By viewing these distorted maps or pictures they believe what they are told even more. This shows the power that words carry and the effect that images have on a group of people. Another example is the manner in which the youth of Palestine are taught to hate westerners. With pictures of westerners raping and killing their people, they are made to believe what they are told to be the truth about the western world. Marcus points out how images such as these are so â€Å"powerful† that the youth are socialised to become martyrs or their country because they see it as the right way to act. The government is using its power to create images that are not necessarily true. Verbal or written images will coerce individuals to use their own reference to imagine the truth, but pictures show exactly what they want us to believe. This is a situation illustrating how the way an image when projected with design has power and an undeniable appeal and validity. In North America, the advertisers use their power to create unrealistic images for whatever products they are hired to advertise. These images have the power to create an impression, a desire and a reality that ay not always be true. By creating a possibility, a hope and a dream, women are made to hear and then see pictures of other attractive women achieving these goals through using or having these products. These images have a strong and somewhat subliminal effect on them. It is easy to forget that we need to celebrate the differences among human beings and the uniqueness of each. We are not ‘transformer toys’ or ‘robots’ that can change body parts with a snap of the wrist and a new outfit. Advertisers hope that we will buy into these changes. Unfortunately, this misconception is perpetuated by the advertising industry.The more that women and even men realise that it is all right to listen and read the ads as long as you realise it is not a way to judge yourself by their standards that you will survive in the advertising war of pictures and words. It seems hard not to be concerned with your appearance when there is such an emphasis to look good, right or wrong. Essentially, this paper has been looking at various literature and current advertise- Economic and Political Weekly August 10, 2002 ments to speculate what effect advertisements have on women’s self-images. There still is another facet of the topic that has roubled me: is it not a question of socialisation? Does the way a woman is socialised as a child maturing into adolescence determine the likelihood of her being affected by the media’s depiction of women? If a young girl is taught to be confident and happy with her own self, would sh e still be influenced by advertisements? Why should the advertisements have the final say on beauty? The simple answer is that we let them. Can girls be properly taught that these pictures and images are not always truthful and that they should not use them as a mirror? Could self-confidence be the proper tool for teenaged girls to overcome he messages from the advertisements? As Marshall McLuhan said, the medium is the message. We need to teach girls how to deal with the message. The message will continue to be strong and distorted. Instead of fighting the images, we should teach girls that these ideals are unattainable and that they should not literally kill themselves to try to look like something that is impossible to achieve. Possibly these young women have been socialised into a pattern of insecurity or worthlessness even before they view advertisements. When they see these images on paper, the images reinforce what they already assumed about their role and omen’s roles in society. It has been stated, however, that since the early 1900s advertisements have depicted women in an insulting and often degrading manner. Hypothetically if the women who grew up during these periods are now mothers, then most likely they taught these norms to their daughters as well. Then the next generation is influenced by these advertising stereotypes, and in turn transfer these ideals to its youth. It believes in what was shown because it was not taught any better. Socialisation is a lifelong process, but it does not guarantee that a person can change or has the tools to change.With presentday slogans of ‘girl power’ from the Spice Girls, it seems hard to take them seriously when the same girls preaching girl power are wearing close to nothing on stage and over-made up with exaggerated cosmetics and costumes. Stemple and Tyler touch on how the women’s liberation movement has been devalued. The authors showed, however, that ads are a blatant co-optin g of the women’s movement; the offensive ‘baby’ in ‘you’ve come along way, baby’ clearly indicates we have not [Stemple and Economic and Political Weekly Tyler 1974: 273]. It has been shown that advertisements create a vicious cycle that emands an audience to become engulfed with an idea in order to create a profit for their clients. These advertisements and social ideas, rather than education that teaches you to be objective and critical, have been engraved in one’s culture and in the psyche of the general population. It seems to be illogical and naive on the part of any women who feel they need to starve themselves or throw up their food in order to look ‘good’. It is obvious to see how these girls feel that this is what they are supposed to do to deal with societal pressures of looking a specific way. It is difficult to accept, but women have been ingrained with hese pseudo-images. In turn, women and girls buy into this fantasy in the hope of fulfilling their desires and dreams. -29 Notes 1 Margaret Matlin outlines what she views as ‘stereotyped representations’. She states, â€Å"Hundreds of studies have been conducted in the representation of women in the media. From these resources we can draw the following conclusions†. She continues on to outline seven stereotypes that target women these are: 1) Women are relatively invisible; 2) Women are relatively inaudible; 3) Although most women are employed they are seldom shown working outside the home; 4) Women are shown oing housework; 5) Women and men are represented differently; 6) Women’s bodies are used differently from men’s bodies in advertisements; 7) Women of colour – when they are shown at all – are often represented in a particularly biased way [Matlin 1987: 43-44]. Her conclusions are helpful in deciphering the reality of how women are affected by advertisements. It was very useful to have the se stereotyped representations to add a sense of soundness to the conclusions made on the advertisements and the societal situation that has been created. 2 Kang, Mee-Eun, ‘The Portrayal of Women’s Images in Magazine Advertisements: Goffman’sGender Analysis Revisited’ Sex Roles: A Journal of Research 37 11/12 (1997): 979-996. pp 984985: The following theoretical definitions in Goffman’s Gender Advertisements are utilised in this study: (1) Relative size: One way in which social weight (eg, power, authority, rank, office, and renown) is echoed expressively in social situations is through relative size, especially height. The male’s usual superiority of status over the female will be expressible in his greater girth and height. It is assumed that differences in size will correlate with differences in social weight. (2) Feminine touch: Women, more than men, re pictured using their fingers and hands to trace outlines of an object or to cradle it or to caress its surface or to effect a â€Å"just barely touching†. This ritualistic touching is to August 10, 2002 distinguish from the utilitarian kind that grasps, manipulates, or holds. (3) Function ranking: When a man and a woman collaborate face – to face in an undertaking, the man is likely to perform the executive role. This hierarchy of functions is pictured either within an occupational frame or outside of occupational specialisations. (4) Ritualisation of subordination: A classic stereotype of deference is that of lowering oneself hysically in some form or other of prostration. Correspondingly, holding the body erect and the head high is stereotypically a mark of unashamedness, superiority, and disdain. The configurations of canting postures can be read as an acceptance of subordination, an expression of ingratiation, submisssiveness, and appeasement. (5) Licensed withdrawal: Women more than men are pictured engaged in involvements which remove them psychol ogically from the social situation at large, leaving them unoriented in it and to it, and dependent on the protectiveness of others who are present. Turning one’s gaze away rom another’s can be seen as having the consequence of withdrawing from the current thrust of communication (p 62). The individual can also withdraw his/her gaze from the scene at large, and be psychologically â€Å"away† from the scene. References Barnes, Alicia (2002): ‘You are What You Wear’ Excalibur, February 1. Begley, Sharon (2000): ‘The Stereotype Trap: from ‘white men can’t jump’ to ‘girls can’t do math,’ negative images that are pervasive in the culture can make us choke during test of ability’, Newsweek, November 6, p 66, downloaded from: Gale Group Database, January 30, 2002. Cross, Mary (1996): Advertising and Culture:Theoretical Perspectives, Praeger Publishers, Westport, CT. Kang, Mee-Eun (1997): ‘The Portr ayal of Women’s Images in Magazine Advertisements: Goffman’s Gender Analysis Revisited’, Sex Roles: A Journal of Research 37, 11/12, 979-96. Kilbourne, Jean (1995): ‘Slim Hopes: Advertising and Obsession with Thinness’, videotape, Cambridge Documentary Films. – (1999): Can’t Buy My Love, Touchstone, New York: Simon and Schuster. – (2000): ‘Killing Us Softly 3: Advertising’s Image of Women’, Videotape, Cambridge Documentary Films. Klein, Naomi (2000): No Logo, Random House, Toronto. Matlin, Margaret W (1987): The Psychology ofWomen, Orlando, Florida: Harcourt Brace and Company, pp 41-45,461-70. Marcus, Itamar (2002): The Encouragement of Suicide Bombers and Terrorists in the Official Palestinian Authority Newspapers (a speech) January 22. Stemple, Diane and Jane E Tyler (1988): ‘Sexism in Advertising’, The American Journal of Psychoanalysis, 34. 1, pp 271-73. Sullivan, Gary L and P J O’Conn or (1988): ‘Women’s Role Portrayals in Magazine Advertising: 1958-1983’, Sex Roles: Journal of Research, 18. 3/4, pp 181-88. Winkler, Mary G (1994): ‘The Model Body’, The Good Body: Asceticism in Contemporary Culture, Yale University, Connecticut. 3337

Thursday, January 2, 2020

Essay on The Pledge of Allegiance and the American...

The Pledge of Allegiance and the American Constitution If you think about it, you have probably been saying the Pledge of Allegiance everyday since first grade. When you initially learnt it, you didn’t even know what it meant and by the time you did understand it, you said it by pure rote. No one questioned it, but why should they? It doesn’t take much energy to stand up and recite a short verse everyday. However do you say these significant words with any sincerity? But stop and think for a second, why are we required to start each school day by reciting the Pledge of Allegiance. Don’t you think it is about time to understand why exactly we say the Pledge? Is it to honor our country? Is it to respect our freedom? Is it to hail our†¦show more content†¦It has almost become an insult to America and maybe it’s better if we express our individual gratitude in our own way. Recently the mentioning of â€Å"Under God† in the Pledge of Allegiance has been considered very controversial. One of the prime foundations of what America is built on is the separation of church and state in all public institutions. The two words clearly violate this law. There has been much talk about just taking out the words â€Å"Under God†. I believe that if you are going to edit parts of it why not rewrite the whole thing. Since I believe the pledge is out-dated, we should create a modern variation of this verse, to honor our democracy. Better yet we can recite it only on special occasions but with the understanding that it is optional to say it. I think the Pledge of Allegiance is unnecessary and I do not feel that we should have to say it. In this country freedom of speech is considered more as a right than a privilege, and if this is true then the Pledge should not be such a â€Å"must†. It has lost its significance and what it stood for. It also violates the law of the separation of church and state and should be altered for that. There are some traditions that are out-dated and not needed any more and saying the Pledge of Allegiance is one of them. In this day in age must we really continue to repeat the same short verse every day? I feel we need to evaluate the reciting ofShow MoreRelatedThe Pledge Of Allegiance, A Common Topic Within The Educational System1675 Words   |  7 PagesIssue The Pledge of Allegiance is a common topic within the educational system. Reciting the pledge was a common place in most schools across America, typically following roll call.The Pledge of Allegiance is so ingrained in many Americans minds that reciting it is like taking a breath, comes natural. Even though most citizens have the pledge memorized, many students do not know the real reason behind narrating this word of honor every morning. 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I stood up for my principles by sitting down, but I was an insecure conformity-craving teen just like everyone around me. To opt out of the Pledge without giving myself hives, I opted out of biology. And to think I could have been a doctor† (Pellot 16) The Pledge of Allegiance of the United States of AmericaRead MoreThe Role of Religions in America680 Words   |  3 Pagesthe controversial â€Å"under God† in the pledge of allegiance. Although some atheists and polytheists believe that the words â€Å"under God† should be `removed from the pledge of allegiance, it may be argued that it should be kept. The word â€Å"God† may only apply to Christianity and Judaism monotheists, although the United States is a religiously free country, allowing monotheists, polytheists, and atheists to practice their religion freely. The Pledge of Allegiance was initially written in 1892 in a magazineRead MoreGod Should be Kept in the Pledge of Allegiance Essay798 Words   |  4 Pagesschools, students recite the Pledge of Allegiance every day? As an attendant of a public school, one would come in every morning and before starting class, one would recite the pledge just like any other day. Most Americans are familiar with the words to the Pledge of Allegiance, but recently, a commotion has brewed over two words, â€Å"under God,† which were added in 1954. To little surprise, â€Å"under God† does not have to be spoken. It is completely optional to say the Pledge, yet this has become a hugeRead MoreEssay about Remove God from the Pledge of Allegiance2165 Words   |  9 Page sRemove God from the Pledge of Allegiance The original Pledge of Allegiance was meant as an expression of patriotism, not religious faith and made no mention of God. The pledge was written in 1892 by the socialist Francis Bellamy. He wrote it for the popular magazine Youths Companion on the occasion of the nations first celebration of Columbus Day. It’s wording omitted reference not only to God but also to the United States. â€Å"Under God† should be removed from the pledge for purposes of creatingRead MorePrayer in School Essay example1375 Words   |  6 Pagesprayer voluntary. Although students are free to pray on their on time or with friends, the religion liberty is protected by Constitution (Stevens, Justice in Santa Fe Independent School District v. Doe). American Atheists are a group of people that dont believe in God. They hold a big voice in removing prayer out of school. They also took part in removing the Pledge of Allegiance from schools as well. I think everyone should have their on opinion but, it should not be omitted for schools totally.